To spearhead Matcha Made’s expansion into the United States, we crafted and implemented a strategic business development plan. This involved identifying key market opportunities and developing a robust assortment plan based on thorough competitor analysis. We forged essential relationships with major retailers and successfully introduced the brand, securing significant distribution channels. Our efforts culminated in a nationwide launch, marking a major milestone in Matcha Made’s growth and establishing a strong presence in the U.S. market.

Objective:

Create and execute a business development plan for Matcha Made’s expansion into the United States.

What We Did:

• Identified opportunities in the grocery, natural, and specialty channels.
• Forecasted the true size and cost of each opportunity.
• Built an assortment plan based on competitor analysis.
• Created relationships with key retailers and pitched the brand to each.
  
  

The Numbers:

• Secured distribution in the largest retailer in the USA.
• A nationwide launch into 2,500 Walmart stores.
• Connected with eight other retailers.
• Successfully listed all new product developments (NPD).